You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Market And Competitive Intelligence.
ANA has found 79 results for you, in 218 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Marketing strategy and management in Japan

Today the Japanese market is rapidly becoming a site for international competition. In the field of household daily necessities too, several large foreign-affiliated companies have entered the Japanese market and are achieving considerable success....

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Kozaburo Sagawa
June 15, 1990
×

Citation

Sagawa, K. (1990a, June 15). Marketing strategy and management in Japan. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-strategy-and-management-in-japan


Research papers

Customer databank systems: Principles for making today's retail service offer a matter of organisation

Three principles, drawn from several hundred experiments on positioning service businesses, help to summarise why a customer databank system assists the retailer in the continuity of organisation-wide strategic planning. Principle 1 : In marketing a...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Oscar Schneersohn, Chris Macrae
April 24, 1989
×

Citation

Schneersohn and Macrae (1989a, April 24). Customer databank systems: Principles for making today's retail service offer a matter of organisation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/customer-databank-systems-principles-for-making-today-s-retail-service-offer-a-matter-of-organisation


Research papers

Creating the products the market wants... complications: Temptations and solutions!

Some companies seem, somehow, to have developed a flair for creating those products we all want to buy. How can they consistently hit the market so well ? If we analyze their success, it is disappointingly simple. There is no magic formula! They...

Catalogue: ESOMAR Congress 1988
Author: Jean Philippe Deschamps
September 1, 1988
×

Citation

Deschamps, J. P. (1988a, September 01). Creating the products the market wants... complications: Temptations and solutions!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creating-the-products-the-market-wants-complications-temptations-and-solutions-


Research papers

Marketing strategies as adopted by Ajinomoto in southeast Asia

The purpose of this paper is explaining to you our sales and marketing activities concerning "AJI-SO-MOTO" brand retail products in South East Asian countries.

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Keiichi Koseki
June 15, 1988
×

Citation

Koseki, K. (1988a, June 15). Marketing strategies as adopted by Ajinomoto in southeast Asia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-strategies-as-adopted-by-ajinomoto-in-southeast-asia


Research papers

Kao's marketing strategy and marketing intelligence system

Kao was established in 1890. From the first, we embraced a philosophy of considering product development and production as marketing variables based on the dictum that a good soap can be made only from 'good material'. There- after, we expanded this...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Masashi Kuga
June 15, 1988
×

Citation

Kuga, M. (1988a, June 15). Kao's marketing strategy and marketing intelligence system. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/kao-s-marketing-strategy-and-marketing-intelligence-system


Research papers

Innovation

In the 1960's Tom and Audrey Eyton started a bi-monthly magazine, Slimming and Nutrition, working on their kitchen table at home. It cost them £2,000 to start: some years ago they sold it to a big publisher for £4,000,000. That’s...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Michael Bird
November 25, 1987
×

Citation

Bird, M. (1987a, November 25). Innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/innovation


Research papers

Gaining competitive advantage trough distribution

This paper proposes a new approach for manufacturers to deal more effectively with retailers and in the process gain competitive advantage in distribution. This paper will highlight the main factors contributing to the change in the balance between...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Christian R. Viros
June 4, 1986
×

Citation

Viros, C. R. (1986a, June 04). Gaining competitive advantage trough distribution . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/gaining-competitive-advantage-trough-distribution-


Research papers

The importance of being the first in a rapidly growing market

Sanoma bought Tecnopress in the beginning of 1983 with the aim of broadening its range of publications, which consisted largely of family and women's magazines. Negotiations between Tecnopress and Sanoma produced agreement to the effect that there...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Jukka Miettinen, Jorma Sairanen
November 27, 1985
×

Citation

Miettinen and Sairanen (1985a, November 27). The importance of being the first in a rapidly growing market . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-importance-of-being-the-first-in-a-rapidly-growing-market-


Research papers

The market of daily press in Barcelona

The success of "EL PAIS" is due to the combination of a series of factor which have coincided in the newspaper since beginning. The first of them, its particular system of owner ship, gave "EL PAIS" some features which made it different from the...

Catalogue: Seminar 1985: Quality In Publishing
Author: Ginés Garrido Alart
November 27, 1985
×

Citation

Alart, G. G. (1985a, November 27). The market of daily press in Barcelona. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-market-of-daily-press-in-barcelona